With the signing of the Sino-Japanese Peace and Friendship Treaty, the convening of the Third Plenary Session of the 11th CPC Central Committee, and the formal estab-lishment of diplomatic relations between
China and the United States, a series of major events occurred one after another. A small number of enterprises began to try to go global, and the awareness of global-
ization among Chinese enterprises began to sprout.
YAN YUN Corporate Global Expansion
The Evolution of Chinese Enterprises Going Global
The globalization of Chineseenterprises is closely intertwined with the trajectory of China's economicdevelopment. Mainstream scholars and experts generally divide the globalization joumey of Chinese enterprises to date into four stages.
The present moment is witnessing the transformation of a fifth stage:
1
1978-1991
State-owned enterprises and central enterprises acquire mines in South America
2
1992-2000
With the wave'of economic globalization sweeping across the world and the spring breeze of reform blowing, China proposed the "Going Global" strategy. Some of China's
top enterprises have attempted to venture abroad under policy encouragement, feeling their way across the river.
Haier exports products to overseas markets and establishes manufacturing plants abroad
3
2001-2007
China joined the WTO, and"going global'"was elevated toa national strategy.Chinese enterprises, Led by the manufac-
turing sector, have been venturing abroad
one after another, and Chinese enterprises'
overseas investment has begun to experi-
ence explosive growth.
The Rise of China's
Manufacturing Industry:
Huawei
4
2008-2019
Following the subprime mortgage crisis, globalization
and "anti-globalization"
began to clash. The Chinese government adopted a dual approach of domestic and
international policies. Meanwhile, driven by the development of online e-commerce and the internet wave, Chinese enterprises
achieved breakthrough growth in overseas expansion.
Declining valuations in Europe and America:
Wanda's acquisition
5
since 2020
Affected by the pandemic and compound-ed by geopolitical factors, the international
environment has become more complex.Opportunities and challenges coexist, and Chinese enterprises have begun upgrading their product capabilitiesand brand strength to seize development opportuni-ties in the escalating international competition.
numerous corporations have established factories in Vietnam and
other regions.
Four Hidden Risks of Globalization
Navigation Channels
Structural
MisalignmentOverseas business continues to expand, but headquartersgovernance, decisionmaking mechanisms and resource allocation remain centered in mainland China, resulting in
increased crossregional reduced
complexity of responseefficiency.
and management,organizationalcollaborativeBusiness
Inertia ImbalanceEarly overseas expansion was driven by products and oppor-tunities, relying on single-pointbreakthroughs and experiencereplication, and the historical burden of "building first,thensupplementing structure"grad-ually emerged.
Displacement of Production
Capacity and ResourcesAfter the global industry entered a new cycle,the pace of
enterprise expansion deviated from overseas realdemand,and local overcapaci-ty and profit pressure coexist-ed.Disconnection in Family
ArrangementsThe global layout of enterpris-es is being promoted,but
arrangements related to enterprises, business
owners and successors have not been designed in a coordinatedmanner, and long-term goals and risk bearing are graduallyseparated.
YAN YUN observation
The Four Major "Hidden Reef" Risks in the Globalized Shipping Lanes
YAN YUN Mission: To Help Enterprises Transitionfrom"Venture" to"Navigation" in Global Expansion
Help Entrepreneurs Tackle Challenges Throughout Their Business Lifecycle
Corporate Flagship
"Decide the speed of navigation to let enterprises go out"
Compliant and replicable overseas operating entity
Adjustable global value chain structure
Scalable cross-border capital resource allocation and implementation capability
Family Steady Vessel
"Determining voyage distance gives business owners peace of mind"
Structured isolation between enterprises and entrepreneurs
Long-term mechanism for enterprise develop-ment and decision-making
Co-design of entrepreneurial planning and business cycle
Enterprise Global Expansion Services
We partner with renowned international accounting firms and law firms to deliver comprehensive strategic and structural consulting services for enterprises going global. Our services cover core areas including corporate structuring, market insight, risk compliance and capital operation.
We assist clients in defining target markets, realizing product localization, formulating brand and channel strategies, and conducting compliance and risk control. We also help establish sound systems for organization, operation, finance, taxation and corporate governance to ensure effective strategy implementation. Building a full-cycle solution from top-level decision-making to on-the-ground execution, we support enterprises to achieve steady growth in overseas markets
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